How Often Should I Send Marketing Emails?

How Often Should I Send Marketing Emails?

Know the Fine Line Between Just-Right and Downright Annoying   Knowing what the right number of emails that you can send without annoying your list, or even worse, getting flagged as a spammer, is a difficult question to answer. There is no magic number. It...

I already have a website, so why do I need a Digital Marketing Manager?

Many business owners who pour their entire marketing budget into the launch of a new website are under the initial impression that ‘If we build it, they will come’.  After all, that philosophy seems to work well in the movies, doesn’t it? This...

How Should I Get Started with Content Marketing?

Content marketing involves creating valuable, relevant, and focused content that is targeted at attracting a specific audience by using blog posts, social media posts, white papers, infographics, video, and email newsletters.  Think of content marketing as a way to...

As a Small Business Owner I Have A Limited Budget. Should I even bother with Digital Marketing?

Yes, Yes, and Yes.  Have you thought that Digital Marketing optional? Far from it! Digital Marketing has become essential. Today’s marketing landscape is much more competitive and requires staying current with marketing technology (Martech), ever-evolving best...

What are Digital Marketing Channels?

“Digital Marketing Channels? But I don’t have time to watch TV. What’s this all about? ” Many online articles today list popular digital marketing channels yet so few provide an actual definition of what a digital marketing channel is. ...