Content marketing involves creating valuable, relevant, and focused content that is targeted at attracting a specific audience by using blog posts, social media posts, white papers, infographics, video, and email newsletters. Think of content marketing as a way to start a conversation with your prospects and customers for the purpose of meeting a need, addressing a pain point, or motivating the reader to take a specific action. The best place to start is by creating a content marketing strategy. Your strategy involves setting goals, knowing what to measure (KPIs), knowing who your audience is, discovering which channels are best for advertising to your audience, deciding on what type of content to publish, getting your content produced, distributing it and measuring the response.
Does this sound like more than you can fit on your plate?
Book a phone appointment now and let’s start a conversation about how we can get your Content Market Strategy working for you.