“Digital Marketing Channels? But I don’t have time to watch TV. What’s this all about? “
Many online articles today list popular digital marketing channels yet so few provide an actual definition of what a digital marketing channel is. Definition: A digital marketing channel is essentially a method of communication to deliver a message to consumers using one of many web technologies at any point in the buyer’s journey. Exactly which channels are most effective can vary from one industry to another and is dependent on how they are used.
Marketing reps can make good use of digital marketing channels to raise awareness. Sales reps can make use of channels to provide useful information to help the consumer make an informed decision. Service reps can use channels to solicit feedback to improve the company’s product or service as well as providing answers to common questions and issues, access to online user manuals, troubleshooting FAQs and such.
More traditional marketing channels were mainly limited to:
- Direct Mail
Today’s list of digital marketing channels includes:
- Display Ads
- Mobile Apps
- Pay-per-Click Ads
- Search Engine Result Pages (SERP)
- SMS Text Marketing
- Social Media
What about tomorrow? We should only expect what we can imagine.
Will augmented reality and virtual reality become more mainstream, opening up new possibilities for marketing?
Will advertising of some fashion be worked into the design of wearable technology?
How about digital assistants like Alexa, Siri, and Cortana? What possibilities are there in the realm of Artificial Intelligence? Will AI’s influence in the delivery of information for spoken web queries push highly targeted, irresistible ads to our devices?
Perhaps we’ll revert to the era of short radio spots and jingles on free search?
“This search result was brought to you by Acme Widgets! More consumers prefer Acme over any other widget brand. Buy Acme Widgets Today!”
We’ll have to wait and see.
Meanwhile, let’s start a conversation about which digital marketing channels make the most sense for your brand and how to work them into your Digital Marketing Strategy for 2020.
Do you need help determining which Digital Marketing Channels make the most sense for your business?
Book a phone appointment now and let’s start a conversation about what it will take to grow your business.