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Email Marketing Serivce

What it is…

Third party E-mail Marketing Services are essential tools in your Digital Marketing process. These marketing automation platforms enable the efficient management of your e-mail subscriber list and the ability to send e-mail campaigns to hundreds or thousands of recipients at once. While Image Market Inc. is experienced in working with many different  E-mail Marketing Services, including Constant Contact and JangoMail, our preference is to work with the MailChimp platform.

Why you need it…

You absolutely need to have an E-mail Marketing Service account for managing your e-mail list otherwise you’ll be spending all of your time just managing your list instead of running your business.  An E-mail Marketing Service provides tools to capture subscriber info and automatically add the info to your e-mail list.  To be in compliance with the United States CAN-SPAM Act, your subscribers can easily unsubscribe anytime with the simple click of a mouse.  One useful feature is the ability to send e-mail campaigns to a well-defined segment of your list using professionally designed e-mail templates.  Another awesome feature is the ability to schedule your e-mail campaigns to automatically be sent weeks or months in advance.  In summary, an E-mail Marketing Service does all of the dirty work and heavy lifting for you.  The amount of time saved in not having to manually add, edit or delete subscriber e-mail addresses alone more than pays for the service.

How we do it…

Image Market Inc. will set up your E-mail Marketing Service account for you. We’ll look for opportunities to put these powerful tools to work for you.  We’re able to assist by importing your existing client and prospect e-mail data into your master e-mail list and cleaning that data up by having the bad e-mail addresses automatically deleted.  We’ll identify the method for segmenting your list that makes the most sense for your business. We’ll create professional e-mail templates which adhere to your company’s branding standards.  E-mail Campaign Reporting will provide clear feedback on how many e-mails were sent, how many were opened, and how many click-throughs were generated from the campaign.

Defining Your E-mail Marketing Strategy

Are you regularly communicating with your customer base and prospects through e-mail?  If you’re not, know this, e-mail marketing is alive and well and is an essential part of every digital marketing strategy.

If you’re not yet using an E-mail Marketing Service, or are not sure what to say in your e-mails, or who to send them to, or when to send your e-mails then Image Market is ready to help out.