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SEM

Search Engine Marketing

Paid advertising or Sponsor Ads are how you can get at the top of the Search Engines Results Page for keywords that your potential customers.

Image Market is available to assist with your pay-per-click (PPC) advertising campaigns.

We’ve created a free checklist of the steps that are required to put together a successful SEM campaign from beginning to end.

In our checklist we’ll cover:

  • Defining your goals
  • Understanding which KPIs (key performance indicators) are important to you
  • Deciding on whether to use Text or Display Ads
  • What Call-to-Action to use
  • Ad Sizes and formats for Google, Bing, LinkedIn, and Facebook
  • Setting Ad Budgets
  • A/B Testing
  • Iterative Improvement