What is Digital Marketing?

In simplest terms, Digital Marketing involves the marketing of products and services on the Internet using any number of digital technologies through a variety of marketing channels.  The idea is to reach the right person at the right time with the right message.  The main components of Digital Marketing include Responsive Website Design, Content Marketing, SEO, Email Marketing, SEM / Pay-per-Click Ads, Lead Generation, and Social Media Marketing.  Digital Marketing enables a business to scale their marketing efforts to  reach and engage with an enormous audience that is both efficient and cost effective.

Why You Need Digital Marketing

Every business needs to reach potential customers with a tailored message based on where they are in their customer journey.  The customer journey begins with awareness of the product or service, consideration, and ends with a conversion when the prospect converts to a customer by a purchase.  Digital Marketing  is about attracting and engaging with consumers for your brand to put them in touch with your sales team. It’s all about numbers…the more leads your sales team has the more presentations they can make and the more deals they will close.  Having a source of qualified leads is essential for the health of any growing business.  Today’s best practices for effective digital marketing require building trust and nurturing relationships.  A lead becomes a prospect which becomes a customer.

How We Provide Digital Marketing Service…

We start by having a conversation with you to define your goals and to get some history on what has worked and not worked in the past.  Then we create an Action Plan which lists in order of importance the steps that are required to convert your website into a lead generating machine.  Depending on the nature of your business, we may recommend using various social media platforms to drive traffic to a custom landing page on your website which includes a form to capture your potential customer’s contact information in exchange for something that the really want…which could be more information, access to a special offer, a coupon code, or scheduling an appointment to speak with one of your in-house experts.