The Ideal Platform for Small to Medium Sized Businesses
Why You Should Build Your Website on WordPress
Since its launch in 2003, WordPress has become the go-to platform for bloggers and websites around the world, with over 18% of the top 10 million websites in existence using it. Over the past decade, WordPress has matured into one of the most elegant and robust open source content management platforms available and is perfect for business.
In the past, most content updates were handled by the web design company that built the website. Of course, in some cases it remains that way, but with the advent of the Content Management System (or CMS), taking control of your website content is something that you can do yourself. It’s easy to add new pages and posts, adjust your website content or write and share articles that inform and entertain your customers. Keeping your customers up to date with your latest products and services has never been easier. Out of date information such as news articles or price lists let a potential customer know that you are behind the curve, especially when your competitors have a website that is up to date.
WordPress is the most popular Content Management System (CMS) and is currently being used on 73 million websites globally.
The platform itself is OpenSource which means there is no licensing fee for the WordPress software itself. Thousands of plugins and themes are available to extend the functionality of this popular CMS. Licensing fees do apply to some of these plugins where many are free and might have more advanced feature enhanced versions available for a modest fee. WordPress is written in PHP and uses a MySQL database. You might be surprised to know how many websites are built upon this powerful CMS. As of this writing in 2017, a few noteworthy sites include:
- IBM Job Site
- Mercedes Benz
- Microsoft News Center (yes, you read that correctly)
- SAP News Center
- Sony Music
- Time Inc.
- Walt Disney Company
WordPress Websites for Small Business – Image Market is a website design and digital marketing agency that delivers professional, customized, mobile-friendly, responsive, easy to manage, WordPress websites that generate leads.
Each of our clients are unique. We take a custom approach towards understanding your brand, your customers, your products or services and your market. We then craft a customized, responsive WordPress website design and digital marketing strategy to attract, convert, and delight your audience.
WordPress is the industry’s most popular content management system (CMS). It is widely used as the platform of choice for small business websites as well as enterprise level websites . Businesse owners value WordPress because it can be easily managed in-house by non-IT employees. Business owners also love that there are countless mobile responsive WordPress themes and thousands of plugins to expand WordPress’s functionality. WordPress also integrates seamlessly with leading software such as HubSpot for inbound marketing, SalesForce for CRM, Woo Commerce for ecommerce and MailChimp for email marketing. Every aspect of WordPress code is fully compliant with W3C standards. This means your WordPress website design will work in all of today’s most popular web browsers while maintaining forward compatibility for the next generation.
Please take a look at our Website Design Portfolio to see a few examples of WordPress websites we’ve designed and manage for small to medium sized businesses similar to yours.
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