How Should I Segment My Email List

How Should I Segment My Email List

A common question that we are often asked is “How and why should I segment my email list?” You want to segment your list because you’re offering value by only sending relevant content.  Email campaigns that send to recipients on segmented lists on...
How Often Should I Send Marketing Emails?

How Often Should I Send Marketing Emails?

Know the Fine Line Between Just-Right and Downright Annoying   Knowing what the right number of emails that you can send without annoying your list, or even worse, getting flagged as a spammer, is a difficult question to answer. There is no magic number. It...
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