Good search engine optimization (SEO) is no longer optional for organizations which depend on their website as a tool for reaching a large slice of their target market. These days good SEO is absolutely essential. It might even be argued that SEO is just as important as having a well-designed website.
An SEO Audit is the detailed process of analyzing a website to uncover problem areas which need to be addressed in order to improve a website’s ranking in Google and Bing search engines.
A professional SEO Auditor will typically have an established process that they follow which begins with using their customized SEO Checklist as a guide to outline the steps for analyzing a website.
Data is collected, analyzed and usually presented in a user-friendly format with charts and graphs that adds visual context for the client. The objective is to create a benchmark from which to measure progress and to uncover problems areas which could be improved. The main deliverables which a customer should expect to receive from an SEO Audit of their website are:
- Current State Report: A detailed analysis of how the website is performing in relation to search, social media, and the number of internal/external links to the website.
- Recommended Actions Report: A list of actions based on an SEO Audit checklist with explanations backed by Google for each and every item in the list.In addition, Image Market provides all SEO customers with a valuable third report:
- SEO Strategy Report: A high-level website marketing report which outlines additional Digital Marketing channels for which SEO can be integrated.